Visagism is the art of creating a personal image that reveals the interior qualities of a person.

It was created in 1936 by the French makeup artist Fernand Aubry and has its origins in the word visage, meaning face. He defined Visagism as a work of art and a visagism specialist as a sculptor of the human face.

For many years, this concept was limited to considering the geometrics and colors that value the harmony of a style.

Today, after studies by Phillip Hallawell, it includes an observation of people`s personality and temperament.

There are no ready solutions because each person is unique. Therefore, a visagism specialist applies consultancy with the purpose of describing what each client wishes to express. With visual and technical language knowledge, sensibility and creativity, an image can be built to translate this intention harmonically and esthetically.