André is the third generation of a family of hairdressers. He has been working in the area of beauty since he was 14 years old and has worked in the best Brazilian salons. André Mateus is a pioneer in application of the concept of Visagismo (Visage Analysis) by Philip Hallawell. In 2006 he founded Cabelaria with the mission of going beyond cutting hair, with the aim of helping people to communicate better by way of their image. He divides his schedule between Cabelaria, in São Paulo and in New York.